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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08751_Field_TCGG T516.txt
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1996-04-10
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Having asked myself this question some time ago,
the following feature emerged: the printed word is an
arrested moment of mental movement. To read print is to
act both as movie projector and audience for a mental
movie. The reader attains a strong feeling of participation
in the total motions of a mind in the process of thinking.
But is it not basically the printed word’s ‘still shot’ that
fosters a habit of mind which tackles all problems of
movement and change in terms of the unmoved segment
or section? Has not print inspired a hundred different
mathematical and analytical procedures for explaining
and controlling change in terms of the unchanging? Have
we not tended to apply this very static feature to print
itself and talked only of its quantitative effects? Do we
not speak more of the power of print to increase
knowledge and to extend literacy than the most obvious